Coalition Marks Several Accomplishments in 2012

The Baby Safe Sleep Coalition accomplished several milestones in 2012 in its mission to increase the community’s awareness of the life-saving importance of a safe sleep environment for babies.

2012 Accomplishments

  • The Monroe County Department of Public Health committed to putting Safe Sleep Brochures in all birth certificate mailings starting January 2012. County Executive Maggie Brooks made the announcement at a press conference organized by the Coalition at Anthony Jordan Health Center. Xerox produced 15,000 brochures and committed to doing the same in 2013.
  • For first time, the Monroe County Department of Public Health issued a declaration calling unsafe sleep the leading preventable cause of death in health infants under the age of one.
  • A website (www.babysafesleep.org) has been developed featuring current safe sleep recommendations, brochures and other resources. Baby Safe Sleep is also on Facebook.
  • The Pediatricians for Safe Sleep Campaign was launched in September. Materials have been developed to inform health professionals of the latest safe sleep recommendations: PowerPoint presentation, posters, door hangers with safe sleep messages and tips to parents, post-it notes and pens. Several well-known medical personnel have already signed letters of support.
  • Brochures and door hangers have been translated and produced in Spanish.
  • Over $34,000 was raised including a $2,500 grant from Ronald McDonald House Charities and $1,000 from the Rochester Female Charitable Society. A third party event, Remembering Rylee, raised over $8,000 and is planned again for 2013.
  • The Monroe County Safe Car Seat and Crib Program is in discussion with Jewish Family Service/Baby Safe Sleep to become integrated into the Baby Safe Sleep Program.
  • Linda Price has become the voice of Baby Safe Sleep, sharing the story of the loss of her son Rashad and promoting the safe sleep message. Another mother, Torey Schreiber, and father, Tom Bowman, have come forward to share their story of the loss of their daughter Rylee.
  • Chris Doyle has been hired to work part-time to ensure that the goals of the Coalition are met.
  • The Coalition has added 4 new members and now has all hospitals represented.
  • Although numbers are unofficial awaiting the Child Fatality Review Team statistics, it appears that the number of infant fatalities is about 45% lower than last December
  • Our presentations have already begun to have an impact on increasing the awareness and changing practices in hospital care regarding safe sleep.
  • Over the past year there has been significant media coverage of Baby Safe Sleep as a result of two press conferences; also there was a two-part series on infant mortality in the Democrat and Chronicle.